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Technology surrounds every aspect of the modern gym. But various tools that enable daily operations – ranging from payment processing, door access, scheduling, marketing, accounting, reporting, and more – often live in different systems. In order to streamline and scale operations, it’s imperative for your gym SaaS to serve as your central system with the capacity to fully integrate with third party systems. This interconnectivity can reduce manual work and human error, automate the member journey, improve the overall member experience and enable data-driven decision making.
Disconnected systems typically result in extra administrative work. Whether it’s entering member information into multiple systems, exporting siloed reports from multiple dashboards, or manually reconciling financials, this extra effort causes unnecessary work and opportunity for human error, thus resulting in inconsistencies.
There are usually multiple steps involved when signing up for a new gym. Typically, new members must complete a form, sign a liability waiver, set up payment, receive door access and more! If new members are having to access different systems, create multiple logins, and re-enter duplicative information, it may deter them from actually following through to completion. The goal is to eliminate any potential friction that may deter them from becoming a member.
Integrations can provide members with a frictionless experience when it comes to their day-to-day fitness activities such as reserving classes, receiving reminders, or even integrating workout data with wearable tech.
By leveraging third-party integrations, it’s possible for gym operators to centralize data from multiple systems. This unified view can help operators see how different initiatives and campaigns are performing, and impacting overall business performance. These insights can support strategic shifts and overall gym health.
The following list includes some of the most critical pillars of a gym’s operation that need to be considered when exploring gym software.
Payments - automated payments, point of sale, returns management
Building Access - keyless entry
Sales & Marketing - email & SMS capabilities, CRM access
Accounting - bookkeeping, tax reporting & documentation
Scheduling - staff calendar, personal training appointments, class signups
Business Intelligence - reporting dashboards, analytics
If you’re looking for a software that was built to support the many aspects of the fitness business, look no further. Twin Oaks customers get access to a centralized tool with flexible billing, door access, interactive CRM, account monitoring, booking and scheduling, advanced contract management, inventory management and more.
However, we understand not all gyms are created equally, and the tech stack is unique to each gym depending on various factors such as size, type and offerings. As such, Twin Oaks software was built with integrations in mind. Our software supports a variety of third party tools and platforms to enable efficiency and continuity within your business ecosystem.
We’re also always open to exploring new integration opportunities and working with technology partners to create solutions that better serve our clients.
Contact Twin Oaks today to learn more about our existing integrations or discuss a new one.
Book a demo to find out how Twin Oaks can help you increase profits, streamline operations, and get real support from a team that understands your business.
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